Tag Archives: product marketing
How To Set The Introductory Price For Your Product When Crowdfunding
Setting a price for a new product isn’t easy and has been an area where many hardware startups have struggled. You want to be able to get funded and cover your costs of getting the product manufactured and delivered to … Continue reading
Optimizing Packaging for Major Retailers for Hardware Startups
Major retailers such as Amazon and Brookstone are leading the way when it comes to sales of hardware products and a range of other consumer goods, and if you can get your products onto their shelves or e-commerce site, they … Continue reading
How to Calculate Shipping Rates for Your Hardware Startup?
So you’ve settled on a price for your ground-breaking new product. No doubt deciding pricing was a decision that caused you some headache, but unfortunately you’re not quite out of the woods yet as you still need to decide on … Continue reading
Marketing For Hardware Startups: How To Connect With Customers?
Understanding how to connect with customers is a crucial part of marketing for startups, especially for any business that wants to maximize profits. The more your audience is engaged with you, the more they’re interested in your products and services, … Continue reading
Marketing for Hardware Startups: Determine if Your Hardware Product has a Big Enough Market Opportunity
When you’re a startup about to launch a new product, chances are that you’re going to want to make some kind of profit from it. Even if you’re not motivated by money, having a successful product means you’ll have profit … Continue reading
6 Tools for Crowdsourcing Product Designs
Crowdfunding has completely changed the way that many hardware startups approach their business plans and create their products, and similarly allowing crowdsourcing product designs are also available now too. Thanks to crowdfunding, we’ve seen the emergence of whole new product … Continue reading
Defining Product Benefits vs Features in Your Hardware Product
Creating an amazing product that is full of great features is not enough. In fact, when it comes to pure sales, this is actually not even the most important point! What’s more important if you want to sell a lot … Continue reading
What Are the Elements that Make a Great Crowdfunding Video?
Making money on Kickstarter, Indiegogo or other crowdfunding sites isn’t as easy as you might have been led to believe. Sure, this is a fantastic tool for building an audience, generating buzz around a product and gaining access to funds, … Continue reading
Tips on Pitching Hardware Startups to VCs
Making your dream of running a successful hardware startup a reality will require cash. Unless you happen to have a huge stash hidden away somewhere, you’re likely going to be reliant on outside investment – which often means that you’re … Continue reading
Marketing for Hardware Startups: Why Using a Niche Market Strategy is a Great Idea
In business, there is no such thing as guaranteed success. A number of factors influence the fortunes of a new startup, and many of those factors will remain firmly out of our hands. As a hardware entrepreneur your objective is … Continue reading
