Category Archives: Small Business
Getting your Hardware Product into Retail with Amy Wenslow of Product to Profits
Amy Wenslow is the CEO of Products to Profits, a consulting company that specializes in helping small businesses & hardware startups get their products onto the shelves of retail stores. There aren’t a lot of resources focused on how to … Continue reading
Marketing for Hardware Startups: Why Using a Niche Market Strategy is a Great Idea
In business, there is no such thing as guaranteed success. A number of factors influence the fortunes of a new startup, and many of those factors will remain firmly out of our hands. As a hardware entrepreneur your objective is … Continue reading
The Top Female Entrepreneurs in Hardware
If you were to glance over the covers of Wired magazine, or read through the Fortune 500 list, you might be excused for thinking that most hardware entrepreneurs were male. In fact though, this really isn’t the case, and there … Continue reading
Hardware Startup Crowdfunding By The Numbers
Crowdfunding by the Numbers There has never been a better time to be a hardware entrepreneur. With the internet making communication, marketing, and even manufacturing considerably easier, the barriers to entry have shrunk a great deal, regardless of your industry. … Continue reading
The Face of the Entrepreneur: An Interview with Mark Delman
By Eli Sinaiko Berkeley Sourcing Group spoke with Mark Delman- seasoned marketing professional, businessman, and entrepreneur. Among other things, Mark is the proud creator of the BriteTap Poultry Waterer, a device that provides poultry owners with an affordable and effective way to supply … Continue reading
A Handbook for the Hardware Entrepreneur
By Eli Sinaiko Taking an idea, no matter how great, and making it tangible is no easy process. This is doubly true for hardware entrepreneurs. As the saying goes, “Hardware is Hard.” Fortunately, the revolutionary crowdfunding website IndieGoGo created and … Continue reading
Untapped Novelty to be Found in Connected Toys
By Eli Sinaiko This summer I took a two week trip to Italy. And I’m not writing that to instill jealousy. It was a great time and the relaxation was much appreciated. But while I was there, I noticed an … Continue reading
What does it take to be an Entrepreneur?
By Eli Sinaiko Not everybody can be an entrepreneur. Individuals who are not entrepreneurs can be broken into two categories. The first category consists of people who would be entrepreneurs if not for external circumstances such as financial constraints or … Continue reading
10 Simple Tools You Can Use to Drive Traffic to Your Product Website
Thanks to the web it’s possible for the first time for small start-ups and entrepreneurs to genuinely go toe to toe with large corporations that have far more resourcesIf you are a small business with a new product to sell … Continue reading
The Entrepreneur Lifestyle – What’s it Really Like? And How to Help it Go Smoothly
Many people dream of being an entrepreneur, but don’t have a clear idea of what it is all about. The most common misconceptions are that: entrepreneurs make lots of money, they have a lot of freedom in their job, they … Continue reading
