Category Archives: Product Marketing
How To Set The Introductory Price For Your Product When Crowdfunding
Setting a price for a new product isn’t easy and has been an area where many hardware startups have struggled. You want to be able to get funded and cover your costs of getting the product manufactured and delivered to … Continue reading
Optimizing Packaging for Major Retailers for Hardware Startups
Major retailers such as Amazon and Brookstone are leading the way when it comes to sales of hardware products and a range of other consumer goods, and if you can get your products onto their shelves or e-commerce site, they … Continue reading
Marketing For Hardware Startups: How To Connect With Customers?
Understanding how to connect with customers is a crucial part of marketing for startups, especially for any business that wants to maximize profits. The more your audience is engaged with you, the more they’re interested in your products and services, … Continue reading
Marketing for Hardware Startups: Determine if Your Hardware Product has a Big Enough Market Opportunity
When you’re a startup about to launch a new product, chances are that you’re going to want to make some kind of profit from it. Even if you’re not motivated by money, having a successful product means you’ll have profit … Continue reading
Defining Product Benefits vs Features in Your Hardware Product
Creating an amazing product that is full of great features is not enough. In fact, when it comes to pure sales, this is actually not even the most important point! What’s more important if you want to sell a lot … Continue reading
Marketing for Hardware Startups: Why Using a Niche Market Strategy is a Great Idea
In business, there is no such thing as guaranteed success. A number of factors influence the fortunes of a new startup, and many of those factors will remain firmly out of our hands. As a hardware entrepreneur your objective is … Continue reading
4 Different Business Models that Hardware Startups Use to Generate Revenue
There’s a good chance that business models for hardware startups who are new to the business can often be summed up in two words: sell volume. That is to say, that the number one strategy for providing value and increasing … Continue reading
“Look Before You Leap!” Great Market Research Resources For Hardware Startups
Got an idea for a hardware startup? Market research resources will protect you from hitting the market blind, and launching a product which isn’t going to be welcomed. If you launch a product without first assessing the state of the … Continue reading
Marketing for Hardware Startups: Essential Metrics You Must Follow at Product Launch
A large part of successful marketing for hardware startups is concentrating on your metrics. You could have a business model that involved giving away free gold, but if you didn’t have the right marketing to go along with it, you … Continue reading
Product Certifications You Need To Know About
If you intend to market or manufacture your product overseas, then you will need to understand international product certifications. Product certifications essentially ensure that a product has passed various performance tests and quality assurance checks before it hits the mass … Continue reading
