SEO stands for ‘Search Engine Optimization’ and it’s one of the most well-known tools for getting people to your website. Essentially what this means is designing your website and the ‘link profile’ you build for it in such a way that Google will be more likely to index it and to rank it above other websites. By writing lots of great content for your site and getting the right people to link to you, you can start getting to the top of the relevant search pages thus capturing a lot more relevant traffic.
Most of you should know how to write a press release by now and you should know just how useful it is for generating buzz before a product or service launch. However it can also be a very useful way to get people to go to your website – if you’re covered by the right blogs then that will instantly drive tons of new traffic there and improve your ranking with regards to SEO as well.
Reddit is a social site that allows users to post interesting stories, images and videos from the net then vote on the most popular ones. It’s a quick and easy place to post links to your product too that can potentially get you a lot of hits.
Most internet marketing revolves around getting people who are already online to your website but you mustn’t forget those who aren’t already online. Using AR codes it’s possible to essentially put ‘links’ to your website in the real world – and when they’re scanned using the right mobile phone application they will automatically launch the phone’s browser and send those people to your site.
AdWords is a PPC (pay per click) service from Google. This means that you only pay each time someone actually clicks on your ad in turn meaning that there’s no way you can possibly ‘waste’ any money. AdWords will put you to the top of your chosen search term as a ‘sponsored link’ and that will bring you some very relevant traffic.
- Google Remarketing meanwhile is a specific type of AdWords that targets people who have already visited your website. This will then enable you to lure back people who have already looked at your product in order to deliver the final blow.
Posing guest posts in exchange for articles is one of the best ways to generate links on high profile sites, but it’s also slow going and there’s no guarantee that webmasters are going to be generous. Postrunner then is a service that helps you to find blog owners and thus streamlines the process for you.
Social media is an incredibly powerful marketing tool, and one that can in fact be broken down into several smaller tools, the main ones of which being:
- Facebook – The don of social networks – great if you have a popular group, but also another good place to get PPC advertising which you can target specifically thanks to the details that Facebook users upload.
- Twitter – Tweeting your links is a great way to get people to visit your site and to keep people updated regarding new developments and offers. The quick nature of tweeting means it’s ideal if you don’t have much time to spare.
- Google+ – Google Plus is Google’s attempt at a social network and a great place for webmasters to promote their site thanks to the ubiquitous ‘Plus One’ button which also affects search, and the ability to set up ‘Google Authorship’ and so connect your site to your profile.
This is just a sample of the tools available online for you to use to promote your website, so make sure you invest some time and money into your online campaign.