Product Spotlight: The Product Network

We haven’t highlighted a service before, but I’m so excited about what Ashleigh Sottile is doing to help inventors and small businesses get their products to market that I wanted to give our readers a little heads up about it. The former HSN producer has taken her experiences and passion and created The Product Network. It is a website and TV show designed to get exposure for inventors and their products. They offer two packages:

1.) The broadcast package is airtime on The Product Network Website (theproductnetwork.com). This package includes:

· Studio/Studio Time/Equipment (recorded in High Definition)
· 15 minutes of airtime on the Livestream Broadcast on the website
· Experienced host doing the presentation
· Training of the Inventor to “guest” the presentation (if you do not wish to be on-air then we will provide an experienced guest to represent your product. There will be an additional fee added to the price)
· 12 airings per month for 6 months
· DVD copy of the presentation
· Marketing/Advertising of YOUR product

Introductory Price $2500.00

2.) The cable package is airtime brought to air on a national cable channel. The Product Network will be launching a cable show on February 25th, 2011. The inventor has the option to purchase a 5 minute segment that will be aired in over 42 million homes. This package includes:

· Studio/Studio Time/Equipment (recorded in High Definition)
· 5 minutes of airtime on a national network/also re-airings of the episodes on The Product Network website
· Experienced host doing the presentation
· Training of the Inventor to “guest” the presentation (if you do not wish to be on-air then we will provide an experienced guest to represent your product. There will be an additional fee added to the price)
· DVD copy of the presentation
· Marketing/Advertising of YOUR product as an AS SEEN ON TV product

Total Package Price: $5000.00

This is pennies against what you would pay any other producers with national tv experience and above and beyond the video, you get a great amount of exposure included in the package. For small businesses taking products to market, the key is in cash flow and successfully testing the market. With these tools, you can get feedback and know if you really have something. If you get results from this kind of market testing, it is easy to sell the big distributors on your idea since you will have already proven sales.

The information revolution is just starting to allow real changes to the marketplace and I think that Ashleigh and her team really have something here that will turn it upside down. Combine that with turnkey manufacturing services and you have a powerful, but affordable combination. After that, you just need a sellable idea and a good design. We’ll follow up with some inexpensive ways to take care of the other aspects here soon. The times they are a changin.

If you want to know more just send Ashleigh an email for more information: info@theproductnetwork.com