But the question you might find yourself asking at this point is: what now? After all the buzz of Kickstarter you’ve of course got to actually finish the product, but then where can you go to try and keep up the hype and gain exposure outside of the relatively small crowdfunding market? How do you go from being a success on Kickstarter to being a success out there in the ‘real world’?
Fortunately, you’re not alone in this quest. There are some ‘secondary markets’ out there which act as perfect places to market your new product after Kickstarter. Let’s take a look some of them.
OutGrow.Me is an online store that allows you to buy products that have been successfully crowdfunded. The store prides itself on selling things that are unique and visionary and so if you have an original product that you funded through Kickstarter or IndieGoGo then this might be just the place to get some more sales and some more attention. Right now the site is selling the Virtuix Omni, the Handleband and an Ostrich Pillow alongside other innovations.
CrowdCavalry is a site that hasn’t yet launched, but is already accepting submissions. They once again aim to provide a marketplace specifically for products that began life as crowdfunded projects. They hope to increase awareness and interest in some of these sometimes niche products and tap into the popular movement.
eBay is an easy and obvious way to sell a product that you created on Kickstarter and it’s a method that lots of project creators use. In fact, some creators will even sell off some of their ‘perks’ and their limited offers on eBay. If you offered signed copies of your book to backers who pledged a little more for instance, then that’s something you could offer to collectors on eBay for a premium too. Just note that you risk alienating your backers.
Follow up with your Backers in Direct Sales
Of course you can also sell a lot of your Kickstarter products yourself directly and to do this you need to know how to market yourself and how to keep the buzz alive following your launch. Kickstarter allows you to keep communicating with your backers and that enables you to inform them about new updates, to point them in the direction of blogs and forums and to ask for their help with spreading the word.
You’ve created a community around your product and that’s something that’s potentially incredibly valuable. The more you talk, the more that buzz will grow. Remember to reach out to them. You can send them to your own ecommerce site, or set up a site on Amazon.