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MADE
When you do something on a regular basis you often notice little difficulties and irritations that others might have over looked or just put up with in the past. The difference with being an entrepreneur though, is that you decide to do something about those irritations and come up with a product that can help other people as well. That’s precisely what happened in the case of MADE from Madcaps.
Making Life Easier
MADE is a ‘helper in the kitchen’ that is used for storing, measuring and dispensing coffee and other dried products. It can hold up to four and a half cups and has graduation lines on the lid to help you dispense an eighth, a quarter, or half a cup at a time, allowing the user to measure a specific amount of content and then easily transfer it to the using container with a simple flip of the lid.
The idea came to CJ Knapp of Madcaps at four in the morning while he was trying to make a bottle of formula for his daughter.
‘It was spilling all over the place and I thought there’s got to be an easier way of doing this. And that’s when the lightbulb hit.’ He explains. ‘A realization occurred that fixing the measuring device to the storage container would eliminate the need for a third tool (the scoop) and dramatically simplify the process.’
For coffee lovers who are constantly clearing grains off their kitchen countertops, this might be music to your ears. For everyone else it’s a great looking container for your kitchen that can help measure and dispense a huge range of dry products (protein shake, rice, flour… you name it) and keep them fresh.
Idea MADE Reality
CJ’s brother Chris (a graduate of BYU and a full-time freelancer industrial designer) then helped provide the design expertise to make MADE a reality and after 18 months and five prototypes they were ready to take the idea to Kickstarter.
The pair will be asking for a total of $35,000 to get the idea off the ground and are currently asking for feedback on their page before they go ahead – a smart move to ensure they stand the best chance of success. You can check it out and leave feedback yourself here.
