If you’re planning on launching your own hardware startup, then there’s something you’ll need to perform before you can go ahead: and that’s startup ideation. While funding is important, it won’t get you very far without having an idea to fund in the first place. Unfortunately, coming up with great startup ideas isn’t exactly easy – and is arguably harder than finding the funding to make things a reality too!
So how do you go about coming up with a great new idea? Is it something you can force, or do you have to wait for inspiration to strike? That all depends on who you ask.
In this blog we’re going to share five online resources and talks about startup ideation, so that you don’t need to wait for inspiration, and can get started as soon as possible…
TED is always a reliable resource when it comes to inspiration talks, so it’s no surprise to find a great talk on ideation here. “Where Good Ideas Come From” is a talk from Steven Johnson, who dispels some pervasive myths surrounding the birth of new ideas. Far from being ‘Eureka’ moments that descend upon an individual, he argues that ideas need incubating and nurturing – and are more often than not, a collaborative process.
Similarly challenging the established mythology of ideation, is this article from Forbes. This time the article focuses on why the team and the execution are just as important as the idea itself, and why it’s better to solve market needs than it is to come up with a great idea.
Or how about this perspective: that you don’t need an original idea at all in order to start a business. The truth according to author Cat LeBlanc, is that most businesses are just ordinary and don’t actually break the mold in any way whatsoever. If you’re stuck because you haven’t been able to come up with something groundbreaking, how about perfecting something that’s already out there?
That said, if you’re still determined to stumble upon the next big thing, you may find yourself wanting a little push. This Forbes article is from futurethink’s CEO, and lists disruptive questions that can help to trigger innovation. Here’s the first example:
What are the unshakable industry beliefs about what customers want? What if the opposite was true?
Want to go a little deeper? Then check out this article on the ‘neuroscience of creativity’ to find out exactly what’s going on inside the brain when you come up with those good ideas – and how you can encourage it to happen more often! This is only the start of the rabbit hole though…
You also might consider checking out this Quora Thread which has some insightful answers from many people around the world on how they come up with ideas.
Let’s do something a little different in the comments section today: let’s discuss how we all came up with our best ideas. Where were you when lightning struck? What triggered it? How did you know you were onto a winner? What startup ideation tips can you share with our community?
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