Category Archives: Product Marketing

Wearable Tech Gaining Stylistic Traction?

By Eli Sinaiko Wearables: pieces of technology which balance form and function in one object. Wearable tech has often seemed like an intangible aspiration forever relegated to daydreams of a future which would never arrive. As many children who worshipped … Continue reading

Design/Engineering, Product Marketing | Tagged , , | Leave a comment

How Decide on Pricing for Your Product

One factor that is easy to forget when you’re in the throes of creating something exciting is pricing. Often, startups and entrepreneurs will make the mistake of thinking that this is an aspect that can be left until the end … Continue reading

General Business, Product Marketing | Leave a comment

How to Sell Your Product in China

If you really want to make a success of your product and turn it into something huge, then you need to think big and that means going international. While you can make a lot of money and achieve success selling … Continue reading

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Online Sales Statistics – Why the Web is the Place to Be If You Have Something to Sell

If you have a new product, invention or idea that you want to be a hit, then you’re going to need help getting it into people’s homesIf you have a new product, invention or idea that you want to be … Continue reading

Product Marketing | Leave a comment

The Complete Guide to Creating Graphics for Your Marketing Campaign

If you are launching a start-up then you probably have an interest in, or at least are not adverse to, business and entrepreneurismIf you are launching a start-up then you probably have an interest in, or at least are not … Continue reading

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10 Simple Tools You Can Use to Drive Traffic to Your Product Website

Thanks to the web it’s possible for the first time for small start-ups and entrepreneurs to genuinely go toe to toe with large corporations that have far more resourcesIf you are a small business with a new product to sell … Continue reading

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How to Benefit From Having Multiple Versions and Bundles for Your Product

What is it that dictates whether a product sells or not? Of course the uniqueness and quality of the product is the key component but I’ve found that thoughtful and well-planned marketing is even more critical. Finding the right target … Continue reading

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The Top Game Changing New Products From CES 2013

The best of them were practically science fiction in their ambition and scopeI recently read somewhere that CES (The Consumer Electronics Show) ‘wasn’t cool’ and that no one really cared about this huge tech show anymore seeing as neither Apple … Continue reading

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Marketing for the Holiday Season

For many retailers, the holiday season represents between 20-40% of their annual sales! Preparing for the holiday season as friends and family members takes a bit of planning and attention, but doing so as a small business owner with a … Continue reading

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Getting Un-stuck

One of the most common phrases I hear from my clients is, “I’ve never done this before, so I don’t know where to start”.  There is a LOT to know and do well if you are taking a product to … Continue reading

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