Category Archives: Product Marketing
Smart Home Products: The Latest Exciting Developments
Smart home products have been rapidly gaining momentum over the last few years with the likes of Nest and IFTTT demonstrating the potential of the industry. There are appliances such as thermostats that are able to adjust themselves, lights that turn … Continue reading
10 Maker Spaces In The USA That Hardware Startups NEED To Discover
A maker is someone who has a house filled with gadgets they built themselves, someone who probably owns several Raspberry Pi’s, and someone who enjoys taking old calculators apart. Makers are often inventors, sometimes entrepreneurs, generally techies, and they are … Continue reading
The Latest Cool Pet Products From Hardware Startups
Every maker should have a pet project or two, but how about an actual pet project? If a number of pet startup success stories are to be believed, then our furry friends may provide a lucrative and untapped market for … Continue reading
How to Define A Buyer Persona For Startups
A product on its own is not a business model. If you hope to create something that will sell and provide an income, then you need to go a little bit further and learn how to define a buyer persona … Continue reading
Where Else to Sell Your Geeky Products After You Make Them: Brick & Mortar Stores
Every entrepreneur has envisioned their product to be on the shelves of big box stores like Best Buy, Walmart, Costco, Target etc. It is the most traditional model for selling a physical product, and can be split into big box … Continue reading
Where To Sell Your Geeky Products After You Make Them: E-Commerce and Other Online Platforms
You’ve done all the hard work of creating the perfect product, but where are you going to sell it? Even if you have a great marketing team, selling on your own website doesn’t always create the type of high sell-through/ … Continue reading
The Strategy Behind Prototyping
There is a lot more to effective prototyping than just the process of making the prototype. Done the right way, you can learn a tremendous amount of information from each round of prototyping…here’s how! Preparation Like most anything in life, … Continue reading
The Importance of Having a Plan (and some tips on how to make one)
A lot of clients that come to us have good ideas and some real market potential, but are easily stumped when I ask them the simple question, “What is your plan”. This is a simple litmus test from my point … Continue reading
Sea Turtle Sports Case Study
Why We Launched SeaTurtle Sports SeaTurtle Sports began with a simple goal in mind: get family and friends together and away from the distractions of our busy world. We wanted to rekindle the joy we experienced gathering together on lazy … Continue reading
Astro Studios Work
By Tony Kim Here at Berkeley Sourcing Group, we are dedicated in helping the hardware revolution take place. One place that has really supported entrepreneurs and other companies to achieve success in this market has been Astro Studios. Astro Studios has … Continue reading
