Author Archives: Greg
How To Set The Introductory Price For Your Product When Crowdfunding
Setting a price for a new product isn’t easy and has been an area where many hardware startups have struggled. You want to be able to get funded and cover your costs of getting the product manufactured and delivered to … Continue reading
Perspectives on Hardware: A Farewell to Berkeley Sourcing Group
By Eli Sinaiko Over the past half year, I have worked as a Marketing Associate alongside the BSG team. During this time I have learned a vast amount about a diverse range of subjects, including hardware entrepreneurship, sourcing, the Maker … Continue reading
A Wearable Future
By Eli Sinaiko In recent years, the concept of wearable technology has primarily been applied to fitness. I mean, who wouldn’t want a pair of compression shorts that monitor your blood pressure and heart rate? Or a pair of socks … Continue reading
The Face of the Entrepreneur: An Interview with Mark Delman
By Eli Sinaiko Berkeley Sourcing Group spoke with Mark Delman- seasoned marketing professional, businessman, and entrepreneur. Among other things, Mark is the proud creator of the BriteTap Poultry Waterer, a device that provides poultry owners with an affordable and effective way to supply … Continue reading
A Handbook for the Hardware Entrepreneur
By Eli Sinaiko Taking an idea, no matter how great, and making it tangible is no easy process. This is doubly true for hardware entrepreneurs. As the saying goes, “Hardware is Hard.” Fortunately, the revolutionary crowdfunding website IndieGoGo created and … Continue reading
Wearable Tech Gaining Stylistic Traction?
By Eli Sinaiko Wearables: pieces of technology which balance form and function in one object. Wearable tech has often seemed like an intangible aspiration forever relegated to daydreams of a future which would never arrive. As many children who worshipped … Continue reading
Untapped Novelty to be Found in Connected Toys
By Eli Sinaiko This summer I took a two week trip to Italy. And I’m not writing that to instill jealousy. It was a great time and the relaxation was much appreciated. But while I was there, I noticed an … Continue reading
What does it take to be an Entrepreneur?
By Eli Sinaiko Not everybody can be an entrepreneur. Individuals who are not entrepreneurs can be broken into two categories. The first category consists of people who would be entrepreneurs if not for external circumstances such as financial constraints or … Continue reading
Designers of Things Conference Offers Valuable Experience for Hardware Entrepreneurs
By Eli Sinaiko Attention Bay Area entrepreneurs, innovators, Hardwarians and startup investors! On September 23rd and 24th the Designer of Things (DoT) conference will be held in San Francisco at the Mission Bay Conference Center. The event is targeted towards … Continue reading
Hardware Innovators Use Burning Man to Unwind
By Eli Sinaiko Burning Man, that awesome annual assemblage in Nevada’s nondescript Black Rock Desert, is almost upon us. Each year, tens of thousands of people gather in this otherwise austere land for a festival of art and music. Among … Continue reading
