Tag Archives: product marketing

4 Different Business Models that Hardware Startups Use to Generate Revenue

There’s a good chance that business models for hardware startups who are new to the business can often be summed up in two words: sell volume. That is to say, that the number one strategy for providing value and increasing … Continue reading

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Comparison of 4 Fulfillment Service Companies for Hardware Startups

If you’re planning on outsourcing your shipping – which might be a good idea if you’re a small business or entrepreneur – then it’s important to do your research before choosing a company to handle the job. Picking the right fulfillment … Continue reading

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How to Perfectly Time and Execute Your Crowdfunding Campaigns from a Manufacturers Perspective

If you’re looking to succeed at crowdfunding campaigns, then you need to make sure you stack the deck to ensure the best chance of meeting your funding goals. Sure, there are a lot of highly publicized success stories from the … Continue reading

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Turn Your Crowdfunded Product Into a Hardware Startup Brand that Everyone Loves

In an ideal world, a hardware startup will begin with a great idea for a product and then translate that into a successful crowdfunding campaign. Branding shouldn’t matter at this stage; the project should be backed on the strength of … Continue reading

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Marketing for Hardware Startups: Essential Metrics You Must Follow at Product Launch

A large part of successful marketing for hardware startups is concentrating on your metrics. You could have a business model that involved giving away free gold, but if you didn’t have the right marketing to go along with it, you … Continue reading

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The Top Female Entrepreneurs in Hardware

If you were to glance over the covers of Wired magazine, or read through the Fortune 500 list, you might be excused for thinking that most hardware entrepreneurs were male. In fact though, this really isn’t the case, and there … Continue reading

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Crowdfunding News: How Title III of the Jobs Act Affects Crowdfunding

The Jobs Act was signed into law by Barack Obama in April 2012, and that has the broad aid of letting more people become micro-investors. On the face of it, this sounds like good news for crowdfunding and for start-ups … Continue reading

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Hardware Startup Crowdfunding By The Numbers

Crowdfunding by the Numbers There has never been a better time to be a hardware entrepreneur. With the internet making communication, marketing, and even manufacturing considerably easier, the barriers to entry have shrunk a great deal, regardless of your industry. … Continue reading

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An Introduction to IoT Platforms – And Why Makers Need to Take Notice

The ‘Internet of Things’ is one of those incredible ideas with the power to change the world that we’ve been promised for a while, but that nobody has quite delivered on yet. Like virtual reality, cloud computing, and 3D printing though, … Continue reading

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How to Sell Your Product in China

If you really want to make a success of your product and turn it into something huge, then you need to think big and that means going international. While you can make a lot of money and achieve success selling … Continue reading

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