Category Archives: Market Research

Marketing For Hardware Startups: How To Connect With Customers?

Understanding how to connect with customers is a crucial part of marketing for startups, especially for any business that wants to maximize profits. The more your audience is engaged with you, the more they’re interested in your products and services, … Continue reading

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Marketing for Hardware Startups: Determine if Your Hardware Product has a Big Enough Market Opportunity

When you’re a startup about to launch a new product, chances are that you’re going to want to make some kind of profit from it. Even if you’re not motivated by money, having a successful product means you’ll have profit … Continue reading

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“Look Before You Leap!” Great Market Research Resources For Hardware Startups

Got an idea for a hardware startup? Market research resources will protect you from hitting the market blind, and launching a product which isn’t going to be welcomed. If you launch a product without first assessing the state of the … Continue reading

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