Category Archives: Crowdfunding
How To Set The Introductory Price For Your Product When Crowdfunding
Setting a price for a new product isn’t easy and has been an area where many hardware startups have struggled. You want to be able to get funded and cover your costs of getting the product manufactured and delivered to … Continue reading
Too Much Shrimp, or, The Curse of the MOQ
Anyone who’s ever stepped into a Costco is familiar with the concept behind a “Minimum Order Quantity” (MOQ): “Buy 10 or more for 10% off”. And while you might be tempted by ten pounds of Cap’n Haddock’s Spicy Teriyaki Shrimp, … Continue reading
What Are the Elements that Make a Great Crowdfunding Video?
Making money on Kickstarter, Indiegogo or other crowdfunding sites isn’t as easy as you might have been led to believe. Sure, this is a fantastic tool for building an audience, generating buzz around a product and gaining access to funds, … Continue reading
Funding for Hardware Startups: Different Stages of the Funding Process
There is more to funding for hardware startups than Kickstarter and IPOs. Depending on the stage of your idea, there are a number of different types of funding available, and there are different reasons to find that funding at each … Continue reading
How to Perfectly Time and Execute Your Crowdfunding Campaigns from a Manufacturers Perspective
If you’re looking to succeed at crowdfunding campaigns, then you need to make sure you stack the deck to ensure the best chance of meeting your funding goals. Sure, there are a lot of highly publicized success stories from the … Continue reading
UltraCool Visor
UltraCool Visor does what it says on the tin. In case you hadn’t guessed already, this is a hat that is ultra cool. And not just because it looks cool either. UltraCool Visor is a device that helps you ‘maintain your … Continue reading
Crowdfunding News: How Title III of the Jobs Act Affects Crowdfunding
The Jobs Act was signed into law by Barack Obama in April 2012, and that has the broad aid of letting more people become micro-investors. On the face of it, this sounds like good news for crowdfunding and for start-ups … Continue reading
Hardware Startup Crowdfunding By The Numbers
Crowdfunding by the Numbers There has never been a better time to be a hardware entrepreneur. With the internet making communication, marketing, and even manufacturing considerably easier, the barriers to entry have shrunk a great deal, regardless of your industry. … Continue reading
Where To Sell Your Geeky Products After You Make Them: E-Commerce and Other Online Platforms
You’ve done all the hard work of creating the perfect product, but where are you going to sell it? Even if you have a great marketing team, selling on your own website doesn’t always create the type of high sell-through/ … Continue reading
Wearable Tech for Makers – An Insight to Making Your Own Smartwatch, Fitness Tracker Or Other Wearables
Wearable technology is big news right now, especially with the recent launch of the Apple Watch and the ongoing success of Pebble. We’ve heard talk of wearable devices for some time, but it seems like it’s finally making its way … Continue reading
