Category Archives: Blog

Learn to Manage Your HW Startup Better With Google’s Management Methodology

Google shared with the world its Material Design Language to help app developers and web designers make more attractive looking software, but that’s not the only trick up the company’s sleeves. Google has also been very vocal about its management … Continue reading

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Quality Control vs Quality Assurance

If you are outsourcing your manufacturing, then making sure that there is good quality control in place is absolutely crucial. This is what will ensure that any of your products are produced exactly to specification before they end up in … Continue reading

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How to Calculate Shipping Rates for Your Hardware Startup?

So you’ve settled on a price for your ground-breaking new product. No doubt deciding pricing was a decision that caused you some headache, but unfortunately you’re not quite out of the woods yet as you still need to decide on … Continue reading

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Marketing For Hardware Startups: How To Connect With Customers?

Understanding how to connect with customers is a crucial part of marketing for startups, especially for any business that wants to maximize profits. The more your audience is engaged with you, the more they’re interested in your products and services, … Continue reading

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5 Hardware Startup Trends for 2016

At the beginning of the year, the hardware industry starts out with a bang with the biggest consumer electronic conference in the world.  Some would say that CES gives us an idea of where the industry is going and what … Continue reading

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Marketing for Hardware Startups: Determine if Your Hardware Product has a Big Enough Market Opportunity

When you’re a startup about to launch a new product, chances are that you’re going to want to make some kind of profit from it. Even if you’re not motivated by money, having a successful product means you’ll have profit … Continue reading

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6 Tools for Crowdsourcing Product Designs

Crowdfunding has completely changed the way that many hardware startups approach their business plans and create their products, and similarly allowing crowdsourcing product designs are also available now too. Thanks to crowdfunding, we’ve seen the emergence of whole new product … Continue reading

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Defining Product Benefits vs Features in Your Hardware Product

Creating an amazing product that is full of great features is not enough. In fact, when it comes to pure sales, this is actually not even the most important point! What’s more important if you want to sell a lot … Continue reading

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What Are the Elements that Make a Great Crowdfunding Video?

Making money on Kickstarter, Indiegogo or other crowdfunding sites isn’t as easy as you might have been led to believe. Sure, this is a fantastic tool for building an audience, generating buzz around a product and gaining access to funds, … Continue reading

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Tips on Pitching Hardware Startups to VCs

Making your dream of running a successful hardware startup a reality will require cash. Unless you happen to have a huge stash hidden away somewhere, you’re likely going to be reliant on outside investment – which often means that you’re … Continue reading

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